FARMER'S DOG SOCIAL MEDIA ADS
For the Farmer's Dog Advertising Campaign Case Study, completed in April 2024, my partner and I targeted men and women in their 20s and 30s who own dogs. The objective was to inform and persuade them about the benefits of healthy dog food options. This project allowed me to utilize my design skills and conduct thorough research to find a niche within the dog community. Working collaboratively, we crafted a campaign that emphasized the importance of quality nutrition for dogs. Through this experience, I learned how to create effective marketing strategies and tailor them to specific audiences, ultimately expanding my understanding of social media advertising in the pet industry.
NORMAN PUBLIC SCHOOLS SOCIAL MEDIA
For the Norman Public Schools District, my work focuses on engaging parents, students, faculty, and staff. The objective is to inform, engage, and persuade potential families and teachers to choose Norman Public Schools. This ongoing work, from November 2021 to present, has allowed me to contribute significantly to the district's social media presence by creating graphics for specific platforms. With such a diverse audience, I've learned to incorporate various strategies to foster audience growth and engagement. I've utilized different platforms like Facebook, Instagram, Twitter, and LinkedIn to share information about district events and initiatives. Notably, I played a role in the 2023 Bond Campaign and efforts to encourage voter turnout. Through analyzing data from these platforms, I've been able to tailor our content to better suit the needs and interests of our audience, ultimately helping to promote our schools and community involvement.
For my social media marketing class, I conducted a case study focusing on Radio Flyer and its competitors. The objective was to perform a social media audit, examining four of Radio Flyer's competitors. This involved analyzing each competitor's company history and presence on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Glassdoor, YouTube, and Reddit. Completed in February 2023, this project taught me the importance of attention to detail when comparing Radio Flyer with its competitors. I delved into each brand's unique brand voice, consumer messaging, and calls to action across different platforms. Additionally, I assessed how responsive each company was to consumer engagement. This experience provided valuable insights into effective social media strategies and consumer interaction.
RADIO FLYER COMPETITOR AUDIT
